Key Responsibilities:

1.Strategic Leadership:

• Formulate and execute a robust sales and marketing strategy to achieve institutional objectives, increase enrollment, and elevate brand recognition.
• Conduct comprehensive market analysis to identify trends, opportunities, and competitive dynamics, ensuring strategies are data-driven and results-oriented.
• Set and manage performance metrics, KPIs, and targets for sales and marketing activities.

2.Team Management:

• Lead and mentor the sales and marketing teams, fostering a high-performance culture emphasising collaboration, innovation, and professional development.
• Oversee team members' recruitment, training, and evaluation to ensure alignment with strategic goals and operational excellence.

3.Enrollment Strategies:

• Develop and implement initiatives to attract and retain students, leveraging outreach programs, digital marketing, and strategic partnerships.
• Cultivate and manage relationships with educational institutions, community organisations, and key stakeholders to support enrollment objectives.
• Analyze enrollment data and trends to refine strategies and drive continuous improvement.

4.Marketing Oversight:

• Direct the creation and execution of comprehensive marketing campaigns, encompassing digital, print, and event-based strategies.
• Ensure the development of high-quality marketing materials and content that effectively communicate the institution’s value proposition and brand identity.
• Maintain consistency in branding and messaging across all marketing channels.

5.Financial and Budgetary Management:

• Develop and manage the sales and marketing budget, ensuring optimal allocation of resources and maximising return on investment.
• Monitor financial performance, analyse the impact of marketing initiatives, and provide actionable insights to senior management.

6.Market Research and Insights:

• Conduct in-depth market research to understand emerging trends, student preferences, and competitive positioning.
• Utilize data analytics to drive strategic decision-making and enhance marketing effectiveness.

7.Cross-Departmental Collaboration:

• Partner with academic departments, student services, and other internal teams to align marketing efforts with institutional priorities and enhance student experience.
• Engage with external agencies and vendors to leverage additional expertise and resources.

8.Community and Partnership Development:

• Establish and nurture strategic partnerships with local organisations, businesses, and community groups to support enrollment and brand advocacy.
• Represent the institution at industry conferences, educational fairs, and community events to enhance visibility and engagement.

• Bachelor’s degree in Marketing, Business Administration, Education, or a related field; Master’s degree or MBA is highly desirable.
• Extensive experience in senior sales and marketing roles, preferably within the education sector or related fields.
• Proven track record of developing and implementing successful sales and marketing strategies that drive growth and achieve measurable results.
• Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and manage cross-functional teams.
• Strong analytical skills, proficient in utilising marketing analytics tools and CRM systems.
• Ability to thrive in a dynamic and fast-paced environment, managing multiple priorities and projects simultaneously.

• Competitive compensation
• Full-time position with occasional travel required for events and meetings.
• Fast-paced work environment with opportunities for significant impact on institutional growth and student success.